We use the anonymous information that is automatically collected to support the internal operations of the Platforms. Some of this information is collected through third-party analytics tools. Internal operations include the following:
to monitor metrics such as total number of visitors and traffic;
to understand which activities and services are most popular;
to understand the pages where visitors enter our Sites and the pages viewed;
to understand generally the location of our users (e.g., zip code information);
to recognize the browsers used to visit our Sites, so that the content is adapted for the relevant browser; and
to diagnose and fix technology problems.
OTHER WEB SITES AND SERVICES